| "How
To Use Ezine Articles To Promote Any Product,
Service, or Affiliate Program You Choose in 5
Easy Steps" by
Jimmy D. Brown I
bet you can't tell me the best way to use ezine
articles to promote your offer.
Go
ahead. Give it your best shot. Out loud. Say it.
Whatever comes to mind, just blurt it out.
I'm
listening.
You
see, most folks don't really understand how to
BEST use ezine articles to promote a product
or service, or their favorite affiliate program.
They
know they are supposed to write an article,
include some kind of clever offer in the text or
in their resource box, and convince editors to
publish their article.
But,
there is a *very* clever way to use your
article to promote like you've never seen before.
And
I'm going to share it with you right now.
There
are only five steps. And they are all super
simple...
Step
01: Choose the product or service you want to
promote.
This one is kind of a no-brainer. It all begins
with deciding what you want to promote. Is it
your own product or service? How about your
favorite affiliate program?
We're
not talking about your newsletter -- we're
talking about an actual offer you want to present
that you'll earn profits from when readers of
your article make a purchase.
Decide
what it is that you want to promote through your
free ezine article. And then move on.
Step
02: Determine your "useful, but
incomplete" approach.
I love to use what I have coined as the
"useful, but incomplete" approach when
using freebies of any kind. (Ezine articles, free
eBooks, reports, eCourses, etc.)
What I mean
by that is simply this: You provide your
reader with "useful" information
(something they find of value and are able to
actually apply) but make certain that it is
"incomplete" in that they can
better use the information by making a
purchase.
That's
"useful, but incomplete." And it works
like a charm.
The
idea is to use your content to build up to your
desired response. You provide the reader with
content, and then you make an offer that allows
them to fully utilize the content, gain extra
insight from the content or maximize the content
in some additional way.
Let
me give you an example:
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I
wanted to promote
Autorespondit.com in a
free ezine article. This
is a service that offers
unlimited autoresponders,
tracking and all kinds of
other stuff for one low
price.
So,
how could I use an ezine
article to promote the
service?
By
writing an article that
explains how to benefit
from using autoresponders
or mailing lists. My
article explains
different uses of
autoresponders and how
the reader can profit
from implementing the
ideas.
And,
naturally, they will need
an autoresponder service
in order to put the ideas
into practice, right?
And
I just happen to know of
a great service they can
use. :o)
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OK,
so that's an example of how to promote a SERVICE
offer with your ezine article. What about a
software product or an eBook?
Want
some examples?
Good,
because I've got two...
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TO
PROMOTE A SOFTWARE
PRODUCT
Let's suppose you
want to promote Armand
Morin's eCover Generator.
How can you do it?
--
Write an article
outlining how important
presentation of your
offer is, and how
creating a cover graphic
can increase response
rates by up to 1300%.
--
Write a step-by-step
tutorial article for
"do-it-yourselfers",
explaining how to design
your own graphics from
scratch. And then promote
the software as a
super-simplified way of
doing it.
TO
PROMOTE AN EBOOK
Want to promote Paul
Myers' Amazing List
Machine?
--
Write an article that
covers the
"basics" of
building lists, and then
promote Paul's eBook as
the "advanced"
tactics.
--
Write an article on how
to profit from a list,
and then promote Paul's
eBook as the "how to
build the list."
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See
how easy this is?
That's
how it works. Determine what your "useful,
but incomplete" approach will be, and
then...
Step
03: Turn your approach into a tips list or
tutorial.
Let's use my example again. I decided that I
would describe various uses of autoresponders and
how the reader can actually profit from them.
What kind of tips list or tutorial could I
create?
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"How
to Generate More
Subscribers, Sales and
Profits With Automated
Follow-Up Messages"
"7
Powerful And Profitable
Ways To Use
Autoresponders To
Skyrocket Your Sales and
Subscribers!
"Want
to Increase Your Online
Profits And Leads? Here
are 7 Ways to Do
It..."
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I
actually went with the middle title. I wrote my
list of the 7 ideas that I wanted to share. And I
had the makings of a perfect article to promote
an offer.
That's
all you need to do. Determine your end result.
Decide how to get there with your "useful,
but incomplete" approach. And then develop a
list, or even a step-by-step tutorial for your
article that leads the reader along.
With
each new "idea" or "way" or
"tip" or "step" or
"strategy" that you share, you can
further direct the reader towards realizing their
need of your upcoming offer, and lay the
foundation for them to accept the offer.
Step
04: Expand on each point to build your content.
Here's more of the easy part. Just
"fill-in-the-blanks" to complete your
article. Write 1-2 short paragraphs for each of
your points. Make them good. Provide quality
content. The offer you will soon make will see
poor results if your information isn't useful.
Remember,
you are trying to presell the reader on the
idea that they are going to need your offer.
If you don't provide them with quality
information that they WANT to begin using
immediately, then why will they want to buy
what you are promoting?
Light
a fire in them. Motivate them. Challenge them.
Give them such nuggets of gold that they want to
keep mining until they hit the mother lode!
Step
05: Put on the finishing touches with the
"five pillars."
There are five things that you should always do
to finish up your ezine article. Don't skip any
of them. They are all critical...
1. Polish.
Re-read your article. Does it provide
information that really is "useful"
to the reader? And yet leaves them wanting
even more? That's what you want. Polish it.
Put on the wax and make it shine. It has a
very specific purpose -- make certain it has
the means to achieve it.
2. Promote.
Use your resource box to promote your offer.
This is why we've written the article, right?
Remember step one? It's time to put it into
play. Give the reader what they (hopefully)
are wanting...a way to maximize the
information you gave them.
3. Proof.
Don't do this yourself. Have a trusted
friend, relative or co-worker check your
article for grammatical and typographical
errors. The last thing you want to do is
present a poor image after sharing some high
quality information.
4. Publish.
Zip your new article out to your favorite
list of publishers. Submit it to the
announcement lists and the ezine directories.
Don't forget to publish it yourself in your
own newsletter!
5. Profit.
If you've covered all the bases that I've
mentioned, then profits are almost certain to
start coming in when your ezine article is
published. You deserve it. Be proud of your
accomplishments.
And
then start it all over again!
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